Growth Exceeds 50%, Strong "Return" of LED Display Export
Growth Exceeds 50%, Strong "Return" of LED Display Export
The strong rebound in overseas export markets has added new momentum to the LED screen industry as the domestic market slowed down in the first quarter due to the impact of the epidemic. "Since the second half of last year, the overseas market situation has improved significantly, especially in the first quarter of this year, the export growth is more obvious." A senior executive in charge of sales in a led display company told Gaogong LED that the export market may be better than the domestic market this year. According to the analysis of GGII, with the normalization of the epidemic situation in overseas markets, the economic and cultural activities of countries in export markets tend to be normal, which also stimulates the activity of downstream consumer markets, while the appreciation of the US dollar further stimulates exports. Earlier, Lehman Optoelectronics disclosed at the 2021 annual performance online presentation that in the first quarter of 2022, Lehman Optoelectronics achieved a total revenue of 223 million yuan in the international market, an increase of 60.29% over the same period last year. The improvement of overseas market prosperity will be an important engine for the company's revenue growth. A number of led display companies recently surveyed by Gaogong LED also confirmed that the overseas market this year has indeed improved significantly compared with previous years.
Export to domestic sales and then to export industry Back in May 2020, according to the feedback from all parties in the comprehensive LED video wall market of Gaogong, many LED display enterprises with a large proportion of exports have increased their efforts to develop the domestic market, and the channel war has been continued. According to the survey data of GGII, the overseas epidemic and the ongoing Sino-US trade war have had a greater impact on the export of LED wall display screens. The postponement of large-scale sports events such as the Olympic Games is expected to lead to a sharp decline in incremental demand. In the first quarter of 2020, the export of LED display screens generally declined due to the impact of overseas epidemics. Under the sharp decline in exports, LED display companies have accelerated their shift to the domestic market. According to the information that Gaogong LED learned from the listed companies of LED display screen and the market at that time, including Liade, Zhouming Science and Technology, Abison and Lehman Optoelectronics, they all publicly expressed that they would actively explore the domestic market and vigorously lay out domestic channels in 2020. On the one hand, the epidemic situation in China tends to be stable, "new infrastructure" including big data centers, artificial intelligence and industrial Internet is in full swing, and there is a strong demand for ultra-high definition display products, especially small pitch and MiniLED. On the other hand, at that time, overseas market demand was sluggish, shipping was blocked, and domestic sales were important measures for LED display enterprises to maintain revenue and net profit growth or not to show a sharp decline. In fact, all data show that in 2020 and 2021, the domestic revenue of LED display listed companies, including Liade, Lehman, Zhouming and Lianjian, has increased considerably. In 2021, the revenue of Qiangli Jucai exceeded 5 billion yuan, and the growth rate reached a record high. However, by the fourth quarter of 2021, the downstream demand in the domestic market began to slow down significantly. This is also evident in the financial reports of many LED listed companies. At the same time, exports began to recover. Especially since 2022, the export of LED display has begun to grow rapidly. Enterprises have also increased their efforts to cultivate the export market. "With the recovery and growth of the overseas market in 2022, the overseas inventory we prepared in 2021 will be gradually digested, especially in the leasing sector." Zhu Yuwen, Secretary of Zhouming Science and Technology, revealed that in the future, under the global layout, the growth of overseas business will be very obvious, which has been gradually reflected in the business performance in 2022. GGII's survey also showed that the export market improved significantly in the first quarter, even exceeding expectations. Expected to maintain high growth throughout 2002 A person in charge of a display screen enterprise said that since 2022, the epidemic situation in many parts of the country has been repeated, and affected by wind control management, the domestic market shipment and delivery cycle has also been significantly lengthened. Compared with the domestic market, exports are booming. Lehman Optoelectronics said that the repeated epidemics in some parts of the country, the phased shutdown of some factories upstream and downstream of the industrial chain, the restriction of logistics transportation from time to time, and the delay in the development, bidding and construction of some domestic projects did slow down the release of economic benefits of domestic business in the first quarter. The company actively responded to changes in the market environment, suppressed the impact of the epidemic as far as possible, and seized opportunities in overseas markets. In the first quarter of 2021, Lehman Optoelectronics achieved a revenue of 291 million yuan, an increase of 28.65% over the same period last year, and realized a net profit of 8.0128 million yuan attributable to shareholders of listed companies, an increase of 105.35% over the same period last year. The international market achieved a total revenue of 223 million yuan, an increase of 60.29% over the same period last year, which became an important engine of the company's performance growth in the first quarter. Among them, the international display business increased by 77.48% over the same period last year. Lehman Optoelectronics also said that overseas market demand increased steadily in the first quarter of this year. In the first quarter of 2022, Liade's overseas smart display business revenue increased by 55.55% compared with the same period last year, reaching 551 million yuan. The growth rate was also significantly higher than the 23.11% growth of domestic led wall display business. The annual sales of Qiangli Jucai's overseas business hit a record high in 2021. In the first quarter of this year, the overseas sales of the powerful giant color still maintained a high-speed growth trend. On the one hand, the overseas market demand is strong, on the other hand, the recent appreciation of the US dollar has also brought benefits to the export of LED display. Many display companies have recently said that the appreciation of the US dollar is conducive to the export of products, which may increase export revenue. GGII also believes that the gross profit rate of overseas market is significantly higher than that of domestic market. In order to maintain the growth of net profit in 2022, LED display enterprises should pay more attention to the further development of overseas market. Especially in the Asian, African and Latin American markets with less layout in the past.
