Ten Billion Digital Signage Market Becomes a New Battlefield for outdoor LED Display

Ten Billion Digital Signage Market Becomes a New Battlefield for Outdoor LED Display

As an important carrier of indoor and outdoor advertising, LED display has a natural connection with advertising media.  The survey found that in the past year, although the share of outdoor LED display in the commercial market of outdoor applications has shown a growth trend, the driving force of growth is not the increase in the number of screens, but the value-added of the original screens.  According to the statistics of HIS, an authoritative research Institute, the global digital signage market revenue exceeded 15.1 billion US dollars in 2014, an increase of 6% over the previous year. Among them, digital signage display, which occupies the largest share, will achieve more than $6 billion in revenue by 2018, creating a good development opportunity for the commercial display industry. This also means that, with the increasing demand of the application business market, the traditional business model can no longer promote the sustainable development of the industry. If the outdoor LED display industry wants to grow steadily, it is necessary to take a refined route and refine the application. The development of the indoor application business market and the strong investment in digital signage by LED display manufacturers are new attempts to this change. outdoor led poster display LED advertising machine is also another mode for led screen to penetrate into the field of digital signage. With the development of technology and the continuous improvement of market awareness, the outdoor application of digital signage has become a trend, and the market scale has expanded rapidly. Relevant agencies predict that by 2015, the transaction volume of outdoor digital advertising is expected to reach $3.4 billion. The huge growth space has become the driving force for manufacturers to invest heavily. 

Compared with the indoor environment, the outdoor environment is more complex, which puts forward higher requirements for the display terminal of digital signage. Among them, clear visibility in the sun is the first prerequisite. At this level, outdoor LED screen has a natural advantage-it has strong brightness and supports automatic brightness adjustment. When the sun shines directly on the screen surface within the visual distance, the display content is still clear. In addition to the traditional digital signage display terminal applications, outdoor LED signage advertising machine is another mode for LED display to penetrate into the field of digital signage. With the inherent advantages of outdoor LED display screen, LED advertising machine is more in line with the application needs of outdoor advertising machine because of the traditional LCD advertising machine in terms of coverage and display effect.

Here's advantage of outdoor led poster:

1. High brightness and contrast, highly visible for outdoor environment;

2. Semi-transparent, wind resistant, stable and reliable;

3. Ultra light weight and slim, easy to move around and transportation;

4. Completely waterproof, IP65 standard for outdoor use, durable under any harsh weather;

5. Good for restaurants, outdoor events, shopping malls, airport, conference hall, museum etc.