Developing High-end Private Audiovisual Market, How to Go with Small Spacing LED
In recent years, small spacing LED display technology has made continuous progress, and has successively broken through the landmark spacing indicators of the 0.X era, such as P1.0 and P0.6. It further realizes the threshold of high-definition display in 100-inch display size, even 4K and 8K display, and lays a new foundation for the market expansion of LED display technology. Among them, a major potential demand market for 0.X pitch LED display products is "household color TV". Including Samsung, LG and other major international manufacturers, Liade, Lehman Optoelectronics and other domestic giants have laid out this product segment market. However, at the same time, many domestic and foreign LED display industry giants "temporarily refuse" to expand the household market, forming two distinct camps.
How to "Go Well" with Small Spacing LED Screen to Meet the "Luxury" of Family Giant Screen
Porsche sports car and Wuling Hongguang miniev are different needs. However, their existence has its own value and reason. Hundreds of thousands of small-pitch led large-screen color TVs and six or seven hundred 32-inch LCD TVs are also products of this "completely different world.".Small pixel LED display large-screen home use is called color TV, just because "the term color TV is easier to be understood by the market", but it does not mean that these products should directly compete with the existing color TV brands in the market. In fact, fine pixel pitch led display color TV sets have adopted the way of brand independence, channel independence and service independence to realize the separation from traditional color TV sets, thus realizing the "pertinence" of specific "luxury" household audio-visual consumers. From the industry point of view, the key to the "landing" of small-pitch led large-screen color TV products is how to "find minority luxury audio-visual consumer customers". In this regard, the industry has two main successful explorations: the first is to enter the high-end home decoration market, from the whole set of high-end "residential design" channels, in the initial stage of housing design and decoration to determine the "way of product existence". The second is to display products and obtain intended customers through specific "terminal consumption experience" channels, which involves the issue of "the cost of using ultra-high-end consumer groups to promote resources".
In fact, whether it is the luxurious design and display cost of high-end home appliances exhibition hall, or the image display in high-end clubs, media and so on, it is a "meticulous and high-cost" work. This also constitutes the "higher" "marginal cost" of such color TV products. How to make products reach customers, the difficulty of this problem is much higher than the development and manufacture of small spacing LED large screen color TV! Industry insiders believe that the success or failure of narrow pixel pitch led display TV products depends more on "channel ability and marketing ability". In this regard, the household Micro LED large-screen color TV is quite different from the commercial display and engineering market, and is also different from the traditional mass color TV products. In short, with the progress of small-pitch LED display technology, it has become one of the best technical choices for 100-200 inch color TV in terms of product experience effect and key indicators. Some leading brands in the LED display industry have entered the small spacing LED large-screen color TV market with a certain demand base and substantial technical conditions, but to really win the competition in this market, the corresponding enterprises need to build new channels and marketing capabilities.
