Outdoor LED large screen provides brand new ways of marketing
In the past, we thought that traditional outdoor led large screen advertising was just a simple picture to expand the volume of the brand and establish the brand image. However, with the empowerment of technology and creativity, outdoor media is showing the diversity of presentation forms and the interesting interaction of advertising content and can not only build brands for enterprises, but also link online channels, trigger marketing potential in multiple dimensions, and maximize the marketing value of brands.
Outdoor LED large screen provides brand new ways of marketing
Outdoor LED large screen has the advantage of detonating online channels. First of all, it can attract audiences through eye-catching pictures and interactive experiences, stimulate their desire to share, and bring secondary communication to the brand through sharing and forwarding in major social media. There have been many such cases in the past two years; Secondly, the outdoor screen can link online channels, combine online and offline skillfully, and bring practical and transformative outdoor advertising to brand owners. For example, on the eve of this year's double eleven, Chongqing department store planned a "business circle red envelope rain" discount activity, through Alipay small program in Chongqing department store business circle to distribute red envelope coupons to consumers, using Chongqing Jiefangbei Chongqing Department Store big-screen media for publicity. When the user receives the coupon, based on location positioning, it only needs to walk a few steps to reach the shopping mall for consumption, successfully guiding the user from online to the store of Chongqing Department Store, with the help of an outdoor LED large screen covering the most potential users with the shortest consumption link to the store, realizing precise diversion and breaking the predicament of the department store business circle in the Internet era.
Finally, outdoor advertising in the digital age can connect and interconnect online and offline data, realize "thousands of people and thousands of faces", and solve the difficulty that outdoor advertising can not accurately put in advertisements. Digital outdoor large screen can conduct in-depth analysis of large data, analyze viewing data to generate user habits, and also push advertisements to target audiences according to broadcast data. For example, Coca-Cola's smart LED large screen advertisement in Piccadilly Circus, London, is a huge outdoor LED sign advertising board with an area of 2600 square feet, which is targeted to traffic and actual eyeball rotation. In addition, this kind of digital intelligent advertisement can also analyze the driver's mood according to the vehicle type, driver's clothing and expression, and then play the preset outdoor led billboard large-screen advertisement. It can be seen that with the in-depth application of digital technology, outdoor media, including outdoor LED video wall advertising, will achieve more possibilities, bringing brand owners more interactive, experiential, creative and eye-catching marketing advertisements with actual sales conversion. Summary: From the data of outdoor electronic screen advertising in the first three quarters, it can be concluded that the outdoor LED market will recover steadily and develop well in 2021, and the market demand will be further released in the future. At the same time, with the continuous intellectualization and strong interaction of outdoor LED large screen advertising media technology, outdoor advertising will meet the needs of the public from a multi-dimensional chain, meet the needs of brand delivery in an all-round way, and help the development and upgrading of digital and intelligent outdoor advertising.
