Outdoor 3D LED Display Content Market are going to Rise

This year, large manufacturers have developed mini/micro technology, industry screen enterprises have gradually laid out intelligent display, and intelligent integrated machines with software have become the focus of industry attention. At the audio-visual exhibition, screen companies have launched their own new products, as well as various scene display solutions, including one-stop audio-visual solution services for data centers, smart centers, conference rooms and other scenes. At the same time, display technologies such as outdoor 3D led display and VR/XR virtual studio have also attracted much attention in the industry recently. These display technologies are different from traditional flat panel display. They are still equipped with large outdoor 3D LED display screens, but they pay more attention to the broadcast content. Viewers will first be attracted by the content presented by these large screens, and then they will think that the original LED large screen can also achieve this level of content presentation. However, with the passage of time, some problems are gradually highlighted. With the continuous leap of display technology, the production of outdoor LED display video content seems to have been in a passive and backward stage.

Outdoor 3D LED Display Content Market are going to Rise

This year, Mini/Micro technology is still popular, 3D naked-eye large screen has returned to the audience's vision in recent years, coupled with the rise of virtual display technology and the concept of meta-universe, although the display industry is affected by the price of raw materials, but the overall situation is still prosperous. This year is also the first year of the "14th Five-Year Plan", and all industries have been greatly developed under the policy dividend. As a display terminal product, LED display has been cooperating with some industries in depth, and the policy dividends of these industries have also brought huge blue ocean market to outdoor LED billboard screen enterprises. \n With the progress of technology, the market competitiveness of led screen in the display market has been further strengthened, but another problem has also arisen, that is, the content of large display screen is not enough. I don't know if you find that the 3D naked-eye screen on the street is shocking and attracts the attention of countless tourists, but the display screen is playing repetitive content back and forth. No amount of shock will be obliterated by repetitive video content.

The scene in the immersive experience hall, which is quite novel in business form, really makes people think that they have strayed into another space, but only a few pictures rotate back and forth. Some science and technology exhibition halls attract visitors attention by means of color flow collision and other pictures played on large screens. There are few new supporting video content output about such special display products in the industry. The video update cycle is long and the quality is mediocre. The recent integration of virtual display technology and LED display has promoted the progress of the subdivision of the outdoor LED screen display industry, and the demand for such high-quality video content continues to expand.

At present, there are two main sources of LED display video content in the market. One is the project contractor, and LED display manufacturers contract to produce video content. One is a professional video content production team, which meets the needs of customers to produce video content. \n Take the current re-hot naked-eye 3D led large screen as an example, let's first talk about the technology supply needed for naked-eye 3D effect presentation. \n First of all, in terms of hardware, the content of the naked-eye 3D led display has a strong visual impact. To achieve such an impressive effect, the display should pay more attention to high refresh, high gray scale, high dynamic contrast ratio, and smooth transition of curved surface/corner. In addition, in order to achieve the normal playback of the picture on the large screen, it also needs the support of a hardware facility, that is, the playback server. The playback server needs to be connected to a professional graphics workstation and configured with a multi-card frame synchronization card to complete the perfect transfer of the picture from the computer to the large screen. \n After talking about hardware, let's talk about software requirements. In order to achieve the naked-eye 3D effect on a large screen with radian, a more professional decoder is needed, and the decoder must be able to support the material mapping and correction functions of the special-shaped display carrier, and support the underlying optimization of high-bitstream decoding.

With the upgrade of LED display technology, the demand for high-quality video content will also increase, and in order to further upgrade the display technology, the demand for such display content will also increase. There is a concept in high school political economy that fits well with the relationship between the two: two goods that cannot be replaced by each other and are in demand for each other, and that need to be combined to work, are complementary to each other. The most essential function of outdoor 3D LED display screen is display function, and the demand for various display contents is the essential requirement of the product, especially for display screen products whose main function is display function, such as 3D naked-eye large screen, special-shaped screen, immersive experience hall, visual exhibition hall, etc. With the rise of night tourism economy and cultural tourism industry, high-quality LED video content production may become the next market to be concerned and explored by the LED industry.