Outdoor fixed led sign new ways for outdoor advertising
Outdoor fixed led sign new ways for outdoor advertising
Outdoor fixed led sign advertising originated in the late 1990s and has gradually developed in recent years. It is a form of advertising that is effective for improving corporate and brand awareness and is used to display the corporate image and brand for all the public.
With the continuous development of science and technology, all walks of life are eager to quickly improve corporate image, especially in the advertising industry. On this basis, the creative and design effects of outdoor fixed led screen advertising have received more and more attention. Obviously, outdoor fixed led display advertising production has gained huge market opportunities, and at the same time, it is facing higher requirements.
As the third-largest advertising form other than TV ads and online media ads, outdoor advertising is constantly updated and upgraded under the blessing of technological development. In addition to serving enterprises and brands, it has gradually developed new tricks.
Outdoor advertising "moves"
"Moving" outdoor fixed led billboard advertising? When you see it here, everyone may think that the internal reference officer has a typo in his hands, of course not. Not much to say, let's enjoy it first.
Street graffiti is very common in today's life, but this group of "moving up" graffiti from British artist INSA is probably the first time you've seen it. Professionally speaking, this is a concept marketing. It uses persuasive and promotional methods to provide recent consumption trends and corresponding product information, which attracts consumer attention and recognition and evokes consumers' expectations of new products. Strategy.
The first move is to break the norm. However, such creative ideas directly reach consumers' points of interest, prompting consumers to take the initiative to observe and understand, so as to buy, this is the starting point and endpoint of advertising.
Outdoor advertising "interactive"
Our more common outdoor advertisements are generally three-dimensional lightboxes, LED large screens, advertising posters ... Outdoor advertisements interact with the audience to engage the audience, stimulate consumer interest and response, and increase the interest of brand products. Sexual and interactive, expand the scope of communication, and deepen consumer understanding and enjoyment of the brand.
As we know, bus stations and subway stations are relatively crowded, so these places naturally become places for outdoor advertising. The billboard at the Pepsi Max bus station, depending on the length of time waiting for the bus, people waiting for the bus will see different scenes, the alien spacecraft landed, the tiger ran forward, and the monster emerged from the ground ... really True or false, people are at a loss.
Waiting for a car is really a boring thing. Adding some fun in the middle of boring things is a great comfort to the audience. Moreover, such highly user-engagement ideas not only effectively convey the key messages of the brand, but also stimulate consumers' desire to buy.
The “temptation” of outdoor advertising
Leisure is to relax the mind and body, to read newspapers is to understand information to gain knowledge, and to purchase products to meet demand ... Undoubtedly, all of us do things to get something out of it, or reality or Virtual, user participation in advertising is the same.
We Chinese have been traditional and implicit since ancient times. Especially among strangers, we have chosen to keep a certain distance. When you take the bus, do you prefer to be single-seated? Are you willing to distance yourself from others when taking the subway? I think our answer is uniform.
A red bench on the streets of Milan, when people sit up, the sensors hidden in the stool will activate, bringing people closer to each other. In fact, no one is willing to enjoy loneliness all the time, mostly because of the environment. This magic bench is undoubtedly very tempting to people.
"Coffee, bringing people closer", yes, this is a very creative design made by a coffee brand. The reason why people want to understand is that some of them are curious, and others still want to try, but no matter what, the end is not only the experience and praise of the idea but also the understanding of the brand. The afterword of mouth, it is the expansion of brand communication.
In fact, with the continuous development of technology, it has also promoted the development and progress of outdoor advertising, such as the AR-enabled outdoor advertising we have seen, accurate advertising for big data analysis ... Our era is advancing, technology In development, outdoor advertising will not retrogress, and there is no room for retrogression.
Moreover, after the brand marketing is transferred from products to consumers, the status of the audience has improved, and the upgrade of the consumer experience is imperative. Obviously, we are in an era of the experience economy, and audience participation and user experience have become the development of the enterprise Focusing on mobilizing the enthusiasm of users and improving the interaction between consumers and brand advertising is the ultimate purpose of brand advertising for outdoor fixed led sign
