Indoor rental led display stage application need proper use

Indoor rental led display stage application need proper use

Dance beauty has always been the top priority in the creation of large-scale evening parties. The style, color, and presentation of dance beauty not only represent the artistic taste of a party, but also directly present the theme of the party, and also play a certain role in the performance of the party. The decisive role.

Therefore, almost all large-scale parties will make the evening dance design the first important work after the project is established. There are many types of large-scale evening programs. Almost all directors hope that the evening dance beauty can be flexible and changeable to meet the special needs of the dancing beauty and program content synchronization during the evening. The emergence and popularity of indoor rental LED screen technology have made many large-scale party producers see the best opportunity to realize their dreams, especially in recent years, indoor rental LED video wall technology has been continuously upgraded, enabling large-scale parties to achieve large-scale indoor rental LED display screen video at a lower cost. Wall construction work, at the same time, can also use a variety of flexible LED materials to create a variety of curved surface effects of LED dance. As a result, viewers have seen more widespread use of LEDs in large-scale evening shows, and the most typical example is the annual CCTV Spring Festival Gala.

The use of indoor LED screen rental video wall, from the earliest middle of a large area main screen plus two side screens, also gradually transition to the panoramic video wall and comprehensive three-dimensional video wall comprehensive utilization, in the past only CCTV has the strength to build The LED stage has also gradually appeared in many provincial and municipal evenings. However, convenient technical means do not really mean high efficiency. The comprehensive utilization of high-tech means on the stage does not represent a real improvement in the level of stage performance. Throughout the production of large-scale domestic evening parties, the author combined his own experience in the large-scale party, summed up the following misunderstandings of the LED video wall of the large-scale party:

1. The abuse of the real scene leads to a huge conflict between the beauty of the video and the content of the program.

The continuous upgrading of LED screen manufacturing technology has made many production teams and organizers love the characteristics of the screen "HD". In the process of creation, it is easy to enter the misunderstanding of "because of small loss". In order to reflect the characteristics of the high-definition screen as much as possible, the producer is often keen to play a special live video on the live video wall as a background dance. For example, in the song and dance program, a large number of urban landscape pictures and human life pictures are played, and it is intended to achieve a combination of the artistic interpretation of the program and the realistic display of the screen, but the result is counterproductive.

Stage performances pursue a high sense of form, with color, light, and formation as long. Most of the live-action videos are too rich in color, and they will be used as the main background of the stage. It brings great damage, and the audience has a sense of clutter that “can’t see” and “do not know where to look”. The original design used to enhance the effect of the program has a huge impact on the audience’s viewing. The basic principle of Maimei design and production for the program.

2, the abuse of LED screen destroys the lighting effect of the stage performance area

The gradual reduction of the production cost of LED screens has led many creators to blindly pursue the concept of “panoramic video beauty”. In the beautiful design, LED screens are used in large quantities, and even more, all the dance scenes are replaced by LEDs. However, many creators have neglected the reality that LED screens are easy to bring great light pollution to the stage. When the stage is finished designing and performing overall lighting synthesis, it has been regretted.

In the overall design of the program, the lighting plays a huge role, it can make the whole stage a magical sense of space and layering, making the overall visual presentation more interesting and interesting. In the traditional stage dance beauty design, the only light source is the lighting system. The director, the lighting engineer and the dancers can work together to create a unique stage space. However, when the LEDs are used in a large amount, the situation has undergone tremendous changes. In addition to the lighting system, the lighting source in the stage space has a variety of self-illuminating LED screens, and the LED screens are played during the playback of various video materials. The changes in the picture constantly change the intensity and color of the light. This feature makes the lighting control on the stage more complicated and the combination of light is more challenging.

The author has repeatedly found in the preparations for the large-scale party that a large number of LED screens lacking precision measurement and planning have caused a great interference to the construction and operation of the stage lighting system, which makes it impossible for the lighting engineer to accurately measure the needs of the guest performers. The intensity of the light also makes the overall color of the stage messy.

3, only consider the whole, regardless of the local LED screen usage habits, making television broadcast difficult

At the same time as many large-scale evening parties are being held on-site, most of them will raise the demand for live broadcast through TV. At this time, the creative team of the party should not only consider the effect of the live performance of the party but also the characteristics of the communication of the TV.

The basic components of a TV screen are shots of different scenes. In simple terms, it is a panoramic view, a medium scene, and a close-up. The live performances are more of a "panoramic" effect. Many creative teams often only consider the “big effect” of the panorama when they are making the dance design. They don’t think about the medium shots needed for TV transmission, especially the close-up.

In traditional dance production, TV camera personnel can find the background image of the subject by using the background with low brightness or the background with the large color difference in the background video to realize the unique TV picture art effect, but it is widely used in LED screens. Today, if you do not consider the needs of the TV lens at the beginning of the design, the final picture will lack a three-dimensional sense. The main body and the background will be easy to fit and overlap, and the effect of TV transmission will be greatly reduced.

4, the lack of a sense of space in the video dance beauty design, bundled the visual extension of the performance site

Compared with traditional dance techniques, the biggest feature of LED technology and video beauty is the creation of the second space. Through a variety of unique 3D technologies, the director can create a virtual visual space through the LED screen. This space combines with the real space on the stage to greatly expand the visual space of the performance scene, allowing the audience to create a sense of time and space. Rich stage visual effects.

But in fact, most of the party's creative team still regards it as a traditional two-dimensional scene when using the LED screen, instead of treating it as a three-dimensional space, the final stage visual effect is not only Maximize the advantages of LED but also lost the characteristics of traditional dance design and production, not worth the candle. The above misunderstandings have been seen in the production of many large-scale parties. How to make LED video beauty really plays its characteristics and better serve the party content. The author also tried to make the following suggestions:

(1) In the early stage of the dance design, the “Big Vision” team was formed to jointly carry out the creative work. The author has communicated with many large-scale performance teams in Hong Kong and Taiwan as well as abroad. These experienced creative teams will set up a creative team that includes professionals such as dance design, video design, lighting design, and programming. From the very beginning of the program creation, professionals from all types of work will be deeply involved, and each idea will ensure the high degree of enforceability of all levels of technology. Compared with most of the domestic production teams to set the program creativity and content, and then let the surrounding work types participate in the process, the initial establishment of the "big vision" team's work style is more conducive to the consistency of the final presentation of the program, allowing a variety of artistic means Highly unified for one purpose, ensuring the final visual and artistic effect of the show.

(2) Considering video dance beauty as part of the program content, let the video dance beauty serve the program, rather than the program serving the video. Many program creation teams are accustomed to doing additions when they are creating programs. They hope that the performances on the stage and the background video will take on more functions to achieve one plus one and two effects, but the reality is often the opposite. The characteristics of the stage performance determine the positioning of the video beauty service for the program. The idea that a program has multiple functions is not realistic. If you want to ensure the final performance, the video dance is destined to be subordinate to the stage performance, but not to the master. Regardless of the color tone of the video, the speed of the motion and the brightness of the picture, the requirements of the overall atmosphere of the program must be obeyed to ensure that the content of the program and the video are spoken in the same language.

(3) Video dance beauty production should not seek "big" for "Hyun". At present, many large-scale party organizers in China are pursuing the grandeur of the scene and the novelty of the beauty of the dance. This is understandable, but in actual production, the pursuit of "big scene" and "dazzling" does not mean good-looking. The overall stage atmosphere of the party should pay attention to the sense of rhythm. It can achieve high and low fluctuations. There are both big scenes and small moods to attract viewers to follow the rhythm of the program, which will bring negative effects of visual fatigue. All in all, the use of video dance beauty in large-scale parties is still a relatively new topic in China. How to study the use of video beauty in the perspective of the overall effect of the party is the top priority for the future development of dance beauty for indoor rental led display screen