Outdoor fixed led sign lights up outdoor digital media
Outdoor fixed led sign lights up outdoor digital media
At present, digital outdoor fixed led sign media is widely used in foreign countries to apply to the scenes we live in, and the forms are more diverse, because good media can effectively stimulate consumers' initiative in real-time, and digital technology empowers the media. It can bring consumers the ultimate service experience and maximize the effectiveness of advertising marketing.
Digital applications are gradually infiltrating into people's daily lives. Similarly, outdoor fixed led screen advertising can bring better expressions and effects through digital media. Today, Nei Junjun will share with you several outdoor fixed led display advertising cases using digital media to see how digital outdoor media can light off-line scenes:
Hospital scene + digital outdoor fixed led billboard media
According to the PatientPoint study, more than half of the patients will watch the promotional content in the hospital's electronic screen while waiting for the waiting time, and more than 40% will play the mobile phone. In order to allow patients to obtain more valuable information and alleviate the anxiety caused by waiting, PatientPoint Proximity digitally upgrades all the electronic screens of the hospital.
PatientPoint Proximity allows upgraded smart screens to play news, weather forecasts, and health knowledge so that patients can see more valuable information while waiting; let the smart screen near the doctor's office provides a simple consultation function, the patient is You can get information about your doctor before the consultation, and you can interact with the screen to learn more about medical information.
Digital outdoor media has also brought more commercial value to the medical institution and will display advertisements to generate revenue while displaying medical content.
Restaurant scene + digital outdoor media
On July 25th, Tim Hortons 130 King, an innovative coffee shop in Toronto, Canada, opened. This coffee shop is a new interpretation of the Tim Hortons brand. It is a unique space created to test new retail models.
The cafe shop is equipped with a visually stunning 98-inch 4K display screen. The ordering area and dining area are equipped with high-definition electronic screens. These screens are unified and managed through the intelligent management platform. They can also be edited and switched through the mobile APP. The content on the screen. After entering the restaurant, the coffee brand's promotional video, the production process of the drink, and the detailed introduction of the coffee beans will be displayed on the screen. Guests can also order food through the smart screen in the store, saving the queue waiting for food. time.
The coffee shop is open 24 hours a day. The owner hopes to turn this coffee shop into a red coffee shop in Toronto. The traffic is increased, and the smart screen can access the advertising traffic through the platform, opening up new revenue channels for the store.
Amusement Park + Digital Outdoor Media
An amusement park in southern Orlando attracts more visitors through digital outdoor media.
There are different types of electronic screens in the amusement park. Each screen has different uses. There are digital pathfinding, signposts, latest notifications, park introductions, etc. There is also a giant LED display in the water park.
In order to manage these screens more intelligently, the amusement park makes it more convenient for users to use, digitally upgrade all the electronic screens in the park, and build a smart management platform for PC and mobile. Only one computer/mobile phone can be set up. Set the content on each smart screen. In addition to displaying the fixed information content, these screens can also access the advertisement traffic in the platform and push the advertisement at the right time to increase the income of the amusement park.
Airport + digital outdoor media
London Luton Airport completed a £160 million renovation, upgrading the terminal building, adding new luxury retail areas and upgrading the digital display of all electronic screens in the airport, with the aim of providing better service for airport passengers. .
All the displays in the airport were replaced with LG's latest high-definition display, and more than 400 displays were managed by the intelligent broadcast control system. Each screen was set up with strategic significance, in order to make passengers more convenient to get airport information and check-in procedures.
Each boarding station has two smart screens, one for advertising and the other for the real-time updates of airport notifications; the retail store has a smart screen, which allows passengers to know the flight information in real-time and enjoy shopping. Each retailer has the right to change the contents of the screen in the store. However, when the airport needs to broadcast the information, it can make an emergency insertion. The airport baggage carousel also has a smart screen to push personalized content such as real-time bus, train, and weather information. Let passengers feel humanity care.
Digital technology is changing the way people watch and interact with the media. With the popularity of digital outdoor fixed led sign media, it is believed that the form of outdoor advertising will gradually become more and more interesting, and the precise access of advertising information will be completed. Even if the traditional form of outdoor media will not be eliminated in a short period of time, digitalization is still an inevitable trend in the future development of outdoor media.
