Outdoor fixed led billboard create ads for who?
Outdoor fixed led billboard create ads for who?
Is outdoor advertising for people looking outdoors or for people who are brushing mobile phones?
1. Outdoor advertising can be seen for both outdoor people and those who can brush mobile phones.
Location is the primary factor reflecting the value of outdoor advertising. The location here refers not only to the buildings that the outdoor fixed led billboard advertising is backed by, but more importantly to the scenes and environment surrounding the outdoor advertising, because the former determines the form of outdoor advertising, while the latter Determined the people exposed to outdoor advertising. The goal of advertising is to spread the brand and products to the people who want to spread. Therefore, the surrounding environment of the outdoor advertising release determines the people to be spread: the business district and business district where the outdoor large screen of the business district is located is the shopping crowd. And the business people spread; the airport outdoor advertising station is spread to the travel crowd; the subway outdoor advertising station is the subway station to the commuter crowd; the building elevator advertising is located in the community to spread to the community ... customers first according to their own The target audience of the brand product chooses the scene environment to place outdoor advertisements and then outputs different creative content according to different outdoor advertisement forms to attract the audience to watch. The people who understand the logic know and use it, the industry continues for many years, and the effect is obvious to all.
Of course, after entering the Internet in the world, especially after the mobile Internet era of 4G applications, outdoor advertising has added a lot of new ways of playing: human screen interaction, naked-eye 3D, and screen-screen live broadcast... These creatives are not only letting people stay outdoors In addition to the target audience to participate in and achieve communication, based on novel gameplay and outdoor fixed led screen digital communication to open up online and offline factors, outdoor new gameplay can also spread to online people through social media in the Internet world, thus further expanding the influence of outdoor fixed led display advertising. Force and effect. I think that this kind of outdoor advertising that can spread to people who are outdoors and to people on the Internet is the best. It should also become a communication classic that the outdoor fixed led video wall advertising industry is tirelessly pursuing and trying to create. We should work together. Achieve the best results for your customers.
2, between the outdoor people and the person who brushes the mobile phone, of course, the former is more preferred to be spread by outdoor advertising.
In the era of mobile Internet, people both outdoors and those who use mobile phones actually have an intersection. After all, there are people who use 4G signals outdoors to brush mobile phones. This is both an outdoor advertising challenge and an outdoor advertising opportunity. The challenge is of course the impact of the “low-headed” mobile phone. This is also the challenge of all traditional media, and the opportunity is also given by the outdoor advertising scene. When people are outdoors, they always have their own purposes, or shopping or traveling or going home. It is impossible for people who are outdoors to brush their mobile phones to bow all the time and always have the opportunity to receive information on outdoor advertising. For this reason, outdoor advertising should be responsible for giving priority to the crowds who are outdoors, planning and placing outdoor brands with their creative ideas, and selecting outdoor customers with professional services to create and demonstrate the value of outdoor advertising.
To achieve the above, the starting, the process and the return are all-around people. The starting point is to study the target audience of the customer and try to find the most suitable delivery plan. The process is tailored to the customer's brand products. The creative performance of viewing, while relying on scientific monitoring methods to verify the effectiveness of outdoor advertising for customers. When we try our best to do all of this, we can also attract outdoor advertising online through the advantages of innovation and landmark location influence, which is an additional bonus to the customer. If there is, it is happy, if not, we don't have to blame ourselves. After all, we are doing outdoor advertising and not promoting online advertising in another category. The outdoor crowd is our priority to help our customers' brand products. The object of the spread.
3, do not put the goal of placing outdoor advertising upside down to the person who brushed the phone
The first two answers have already emphasized the idea that "outdoor advertising is for people who are outdoors." I don't agree that the main goal of placing outdoor advertising is to trigger online communication, which is for people who want to brush mobile phones, especially In particular, it is against the fact that some peers do not study how many people and people who are in the scene of the outdoor media they operate, and the real-life scenes of outdoor advertising are used instead of outdoor advertising. The human effect, this is the practice of putting the cart before the horse and inverting the mismatch. What? My opinion is very radical? Please listen to my reasons first.
Let's take a look at the phenomenon. In the past two years, some customers have been keen to place advertisements in the form of subtitles or projections on some city landmarks, and then forward them through WeChat or Weibo online through the influence of these landmark buildings. The surface looks very powerful, and the thoughts will feel that it is indeed the inversion of the original and the mismatch of resources. These landmark buildings are generally skyscrapers, and the outdoor people are far apart (a common river is separated, some are far In certain specific locations, and even individual attractions to buy tickets, you can see that there is no way to use the scene location to define the crowd and measure the traffic more accurately.
As for the initiation of online communication, since it is online, of course, you can know the click-through rate PV, UV effect data, but it is better to plan an event that can be widely spread on the Internet, and why bother to launch so many skyscrapers in several cities. So time-consuming and laborious? If you think that branding these skyscrapers is a big thing, then you can only do one or two at most, because after all, the creative content carried by these landmarks is also limited. At most, it is to play a few large characters, showing Only a LOGO, and even some outdoor fixed led billboard lighting projects can only display white lights, even the color can not be displayed. Audience (not the target audience, because the online communication caused by only one or two days of landmarks can not accurately target the target, if you want to achieve accurate locking, you have to spend another online communication fee) In addition to feeling that the brand's products are on the skyscraper, the small screen is very powerful. I don't know how they feel, or do you have a peer to do research to tell me?
