Indoor rental led display excites the night tourism
Indoor rental led display excites the night tourism
With the increasing diversification of tourism consumption and the quality of tourism supply, different forms of night-time products have attracted a large number of citizens and tourists to participate, and night tourism has become an important means of developing the tourism economy. Driven by the policy of national culture and tourism integration and development, with the support of local governments in various provinces and cities, night tourism is becoming a new potential for the development of cultural and tourism integration, providing new kinetic energy. In order to meet the needs of people's cultural enjoyment, night tourism integrates more and more elements of cultural tourism, telling history, and embodying cultural experience activities of humanities has become the vane of night tourism.
Night tourism analysis
At present, the domestic nighttime tourism culture experience activities mainly include four major categories: tourism performances, light and shadow shows, nighttime cultural events, and nighttime entertainment activities in scenic spots.
Tourism performance: With historical humanities and natural scenery as the carrier, through various forms of thematic performances to attract tourists to obtain customer experience. Including indoor show venues (such as Songcheng Qianguqing series, Rongchuang theme park show, etc.), live performances (Impression Series, Landscape Culture Festival Series).
Integrated light and shadow show: Sound and light show, such as sound and light, designed on the natural and artificial landscape carriers such as buildings, industrial sites, vegetation, mountains, rivers and oceans. Including core IP attractions and upgrades, architectural projections, urban fountains, Riverview night tours.
Night event activities: organize cultural festivals such as music festivals, night temple fairs, and lantern festivals during various festivals. Such as Sichuan Zigong Lantern Festival, Xi'an Everbright City, Strawberry Music Festival and so on.
Night entertainment activities in the scenic spot: such as Disney theme park, Happy Valley of OCT, 2019 China Beijing World Horticultural Exposition (hereinafter referred to as “World Garden”).
The application status of performing arts equipment in night travel
The performing arts equipment is an important carrier for the construction and experience of night tourism projects and is the main rendering device for vision, environment, sound, and effect. Performing arts equipment is widely used in night tourism culture and entertainment activities (programs). According to the division of majors, it can be divided into five categories: stage machinery, lighting, sound, video, and special effects. Among them, lighting, sound and video equipment are the most widely used, covering almost all formats.
2.1 Status of stage lighting, audio and video equipment applications
Real-life performances, various light and shadow shows, immersive and interactive entertainment experiences have increased, and their new viewing relationships, as well as complex climates, geographical environments and other natural conditions, have raised the application of performing arts equipment in various professional categories. The demand, some new technologies, new equipment is also continuously applied in various projects.
Indoor rental led display LED light source has the advantages of rich color, good color purity, high luminous efficiency, fast control response, flexible application and long life. It has penetrated into various varieties of performing arts and has been widely used in the show.
Due to the extension of the cultural and cultural activities or the high height of the structure, there are special requirements for lighting and audio equipment. For example, it is necessary to project a special luminaire with a long-distance and a higher brightness.
In order to adapt to extremely high temperatures or low temperatures, as well as humidity, salt spray corrosion and other environments, the development of some new lamps, audio equipment. Such as the IP65 protection level of lighting equipment used in the 2018 CCTV Spring Festival Gala Zhuhai Branch, Zhuhai Chimelong Ocean Theme Park, Shanghai Shimao Intercontinental Hotel large-scale wonderland light show "ECHO Reverberation". Large-scale cultural tourism projects such as Xi'an Datang Night City and Shenzhen World Window.
CCTV Spring Festival Gala Zhuhai Branch (from the Internet)
In order to meet the needs of outdoor performances, audio equipment also needs to be developed and customized. For example, audio equipment with loud sound pressure; the demand for special audio equipment (such as python speakers) with small size and different shapes is increasing. In the "Dream of Dreams and Tigers" project, the auditorium is a walking ship, and the speakers are hidden in the railings.
Immersive sound system. A super-sense virtual sound experience for audiences of all sizes. The immersive sound system solution creates a natural and intelligent sound for the audience and matches what they hear and what they see. It also provides the tuner with a unique multi-channel environment in which the input channels can be placed and moved directly in three dimensions in the channel strip.
Panoramic music festival (from the network)
Virtual electronic reverberation system and indoor rental led video wall. The virtual electronic reverberation system uses the calculation of the algorithm software to simulate the early reflection and reverberation of the building wall with speakers and applies it to the performance of the outdoor music festival.
Outdoor music performance simulation indoor concert hall effect (from the network)
In order to realize creativity and rich art forms, small-pitch LED screens are widely used, and the application of "ice screen" (transparent LED) devices is exploding.
The maximum brightness of the projector has exceeded 80,000 lumens; the resolution of a single set has reached 4K, 8K, and the display effect of the projection video device is improved, which can achieve "visual refinement".
Holographic technology (holographic projection, 3D holographic imaging technology, Pebble phantom technology) is widely used in night performances and cultural experience activities, expanding the thinking conversion and performance freedom of the performance, enhancing the artistry and effect. Such as the application of holographic technology in the legend of Tongguan Kiln.
Application of Holographic Technology in the Legend of Tongguan Kiln
The projection display used for tourism performance has been displayed by a single projection and has developed into a three-dimensional multi-level immersive application, interactive application, and even a combination of various display modes such as projection and indoor stage LED display to present a multi-level stereoscopic image. For example, "The Legend of Tongguan Kiln" uses a 30,000 lumens screen projection system, a lifting and lowering ice screen combination system, and a holographic imaging system (holographic screen size 25 m × 16 m ).
The application of the veil in the legend of Tongguan Kiln (the big ship is the real thing)
Due to the wide layout area, large amount of equipment and dispersion, and long control distance, the transmission of various professional control signals is more complicated, and a more powerful network master control system is needed. For example, the luminaire and the projector can share the console, and the control mode is simple and integrated. The time code can realize the one-button control of the audio, lighting and video systems.
2.2 Status of stage machinery application
According to creative needs, the non-standard design of mechanical equipment emerges endlessly. In recent years, there have been a large number of application innovations, which have become an important means of performance innovation. Including shallow foundation pit large stroke lifting screen, high-speed orbital flying mechanism, space WIA flight device, dynamic sculpture, large mechanical arm, various sports combined mechanical devices, flooding platform, giant flap, rotary lotus opening and closing theater, underwater Lifting props group, combination rotating auditorium, etc. The following examples are given.
Shallow foundation pit large stroke lifting projection screen. For example, the Baoshan Great Lake lifting projection screen in Yunnan has a depth of 3.6 m, a stroke of 20 m above the ground, a frame area of 20 m × 10 m (height × width), and a lifting speed of 18 m/min.
Yunnan Baoshan Great Lake Lifting Projection Screen
Flight agency. The flight equipment includes an orbiter, a rotating orbital vehicle, a 3D four-axis free-propeller, and the like. Orbiters generally use single or dual rails; depending on the complexity of the track, there are single-drive, dual-drive and four-drive. According to different hanging functions, aliases are generally specified in the project, such as flying devices, wave flying carpet, 3D WIA and so on.
"Song City Eternal Love" orbiter
Dynamic sculpture. The dynamic sculpture is also known as matrix ball, line array, kinetic energy ball, dynamic wall surface. The dynamic sculpture has a rich change in overall movement and strong artistic expression. The utility model has the advantages of large stroke, hoisting weight setting, high speed, large speed regulation range, rapid dynamic response, high positioning precision, large number of running at the same time, and low noise of equipment. Dynamic sculpture visual control.
Dynamic sculpture visual control
Robotic arm. For example, Wuhan Wanda Hanxiu robotic arm has 6 degrees of freedom for installing large indoor rental LED screens. After a single screen movement, it can be freely combined into different image effects, or on the stage, or extended to the audience, or up or down. Or rotate or tilt.
Wanda Hanxiu mechanical arm LED large screen
Six-degree-of-freedom action big ship. For example, the big ship of Changsha "Tongguan Kiln Legend", the action functions include left and right bumps, horizontal rotation, circular swing, and overall lifting.
"Chongguan Kiln Legend" big ship
The fusion of machinery and water. The water system machinery includes a flooding platform, a water-lifting platform, and the like. The stage machinery provides carriers for underwater equipment such as floods and fountains, and combines water systems, lighting and stage sound to create a stunning stage effect.
Multi-function lifting, rotating, tilting water table. The large multi-functional stage has the functions of lifting, rotating and tilting, and the surface is concave, and water is injected from the middle of the lifting platform on the concave surface to perform on the water supply.
Multi-function flap + dynamic sculpture lifting column. For example, in the opening ceremony of the 2019 Beijing World Expo, 29 sets of dynamic lifting columns (as the carrier of the LED screen) and a set of 8 m multi-function turning tables are used in combination. The multi-function turning table is lifted by the lifting table + lifting table + Institution + electric WIA four functions.
Beijing World Garden Opening Ceremony
Rotate the lotus opening and closing theater. The exterior of the Lotus Theater consists of 20 petals, 10 large and 10 small, of which 3 large 4 small petals can achieve 110° flip, 8 sets of “self-adjusting” rack and pinion drive theater realize 360° free rotation.
Lifting props in the water. The underwater lifting equipment of the live-light show "Manxiu" consists of 9 small 7 m×8 m chariots driving from the shallow water area to the deepwater area. A 55 m long Great Wall of the Great Wall rises 9 m from the water. The m×6 m real-life beacon can be raised by 8 m, the 60 m2 water table can be raised by 5 m, and the 800-ton flood can be dumped for 1 minute.
"Full Show" performance scene
The combination rotates the auditorium. For example, Zhuhai Haiquanwan "Dream Theater" has two rotating auditoriums with a diameter of 12 m, which can constantly adjust the audience's perspective as the story develops, mobilizing the audience's emotions.
2.3 Status of stage special effects equipment
At present, the widely used special effects equipment includes water special effects (flood special effects, frequency conversion running spring, fan-shaped projection fountain, arched high spray, water cannon, fog, digital water curtain), ice special effects, fire special effects, hood, fog machine, Snowmachine, wind effects, quicksand effects and war special effects (guns and arrows).
Application of jumping spring and ice special effects in the performance of "Thousands of Western Regions"
The rapid development of night tourism, especially the vigorous development of night tourism culture and entertainment activities, has expanded the application fields of performing arts equipment, providing new development space and new growth points for the performing arts equipment industry.
The development trend of performing arts technology in night tourism
3.1 Multi-disciplinary, multi-disciplinary stage technology is highly integrated
Due to the differentiation of night tourism cultural activities, as well as the innovation of art and creativity, the pursuit of shocking effects, promoted the multi-disciplinary integration of stage technology and will be related to Virtual Reality (VR), augmented reality technology. (Augmented Reality, AR), Mixed Media (Mixed Reality, MR) and other new media technologies to achieve multi-disciplinary integration, so that cultural events such as tourism performances show different forms of performance.
In the future, 5G technology will realize the wireless connection between systems, and transmission, delay and control will become simple and stable, which will bring subversive changes to the performance.
3.2 Night Tour Cultural Activities and the Development of Performing Arts and Technology
The integration of culture and tourism is the need for the economic development of night travel and the rigid demand for continuously satisfying the people's growing and beautiful life. The Night Tour Cultural Tourism Project continuously develops a repertoire with profound cultural connotations. The “cultural story” and “audience experience” are the primary factors in project design, and the culturally rich performances and fine repertoires can be launched to maintain vitality. Therefore, content production is especially important for the night travel literature and tourism projects, and the content production of tourism performance projects is increasingly relying on the development of performing arts technology, providing a huge space for the development of entertainment equipment technology, both Support each other, mutual benefit and mutual promotion.
3.3 The integration of art and technology to foster new models and new formats in the industry
The performing arts technology and artistic performance creation and production are organically integrated. The performing arts technology influences and supports the creative and artistic production of the creative personnel, influences and promotes the richness and transformation of the performance of the cultural performances; and the new artistic creativity, new performance presentation methods, and promotes the performing arts equipment. Continuous research and development and innovation. In the cooperation of tourism performance projects, China's relevant creative teams, design and manufacturing teams and foreign top teams have grown and improved rapidly, and have begun to export ideas and equipment; applying various technological means to create a multi-dimensional immersive experience space, water and sound show The multi-form show performances such as night cruise ships are becoming more and more popular, leading to the integration of creative, design, production and service. The companies engaged in high-tech and the Internet are involved in the performance control system and system software services, participating in the night. Cultural events such as tourist performances.
3.4 High-quality, high-standard content production for indoor rental led display, and system design are the main directions of development
Night travel is one of the hottest topics of the moment. In the past 20 years, China's tourism performances have continued to develop along with the night travel economy. In the past five years, China's tourism performance has developed rapidly. At present, there are more than 300 tourist performances in the country. In March 2019, the Ministry of Culture and Tourism issued the "Guiding Opinions on Promoting the Development of Tourism Performing Arts", and proposed that the main task should first strive to introduce more in-depth, well-crafted and well-made tourism performing works. The level of appreciation of the people is also constantly improving, the art is endless, the innovation is unlimited, the development is deep, the quality of the performing arts equipment and the level of technology application are constantly improved, and it is imperative to create high-quality, high-standard tourism performing works, and it will also make the performing arts technology The industry is relentless pursuit.
3.5-night tour performance new activities facing cultural activities
The development of tourism and cultural activities has raised new issues for the development of performing arts and technology, such as media building homogenization, light pollution, damage to the original urban landscape features, etc. Night entertainment performances need to understand the combination of art and technology. Type talents; customized mechanical devices, smoke, fire, underwater electric equipment, involving the personal safety of workers and tourists, the need to develop relevant regulations and supervision of relevant government agencies and so on.
With the booming era of mass tourism, the people's longing for a better life is stronger, and the demand for quality tourism continues to grow. Under the background of the indoor rental led display integration of culture and tourism, the performing arts equipment industry will have a broader development space and platform. The performing arts and technology industry should continuously develop equipment that adapts to night cultural activities, provide greater technical support for various forms of tourism performing arts, and make positive contributions to meet the growing needs of the people.
