Outdoor fixed led billboard the largest led screen in Europe

Outdoor fixed led billboard the largest led screen in Europe

 

 

"In order to make full use of the landmark billboards consisting of six screens in Piccadilly Square, London, landowners are now ready to replace them with the largest LED screen in Europe. The new screen and the old advertising Kanban have the same curve shape, but they are more flexible than the old Kanban, which depends on incandescent bulbs, neon tubes, digital projectors and complex mechanical equipment.

 

 

    

The Kanban will be divided into six different parts, shared with different customers, or completely taken over by a brand. The 4K screen is 17.56 meters (57.61 feet) tall, 44.62 meters (146.39 feet) wide and has an area of 784 square meters (8,439 square feet). The outdoor fixed LED billboard system connected to high-speed optical fiber WiFi will generate trillions of colors and process real-time, interactive video streams. When it starts running, it can display not only advertisements but also weather, traffic reports, sports results, stock prices, Twitter, Facebook, and Instagram Feed.

The owner of the new screen said Coca-Cola had signed up as the first advertiser on the screen, and Samsung and four other unnamed global brands would use the screen. This will be a unique milestone in Piccadilly Square, a billboard that will make London one of the world's leaders in digital and technological innovation once again.

 

   

According to foreign websites, the screen operator is the British digital outdoor fixed led screen giant Ocean Outdoor. The screen modification will begin in January next year and is expected to be completed next autumn.

As a landmark media in the global outdoor fixed led display advertising market, Piccadilly Plaza's billboards are as well-known as those in Times Square, Tokyo Ginza and other places.

Enlightenment to China

For China, this is not news at all. We are the largest outdoor fixed led video wall screen in Asia, with a larger area and volume than Piccadilly's, and the number of outdoor LED screens is unparalleled in other countries.

However, we still have a lot to learn from foreign countries in fine operation.

 

 

   

Take Piccadilly for example.

This screen will then be divided into two large full-dynamic screen advertising screens, and four micro-dynamic small grid screens, six major advertisers, which can broadcast their advertisements in turn in these six different plates, either full-dynamic video or micro-dynamic screen brushing, and every 30 minutes, a rotation knot. After that, six advertisers, each advertiser's advertising picture can have a chance to occupy the whole screen.

In China, which screen can operate in such a fine and customer-oriented way?

 

 

   

In addition, Piccadilly's big screen will also match Wifi with high-speed Internet access. It can broadcast live pictures and videos, as well as install audience and car recognition technology so that advertisements can fully automate the response to weather, audience, traffic and other environmental factors. Audiences can also interact with it through social media.

On this point, we may not be a problem in technology, but I am afraid we will lag far behind in content and creativity.

Needless to say, when planning this screen, ocean outdoors has fully taken into account its impact on vision and environment, the maintenance of landscape, the quality of screen and the excellence of screen. These are all places we need to study quietly because, besides policies, these will directly affect the media. Whether sustainable development can be achieved. Owners are also satisfied with the media renovation, believing that it can better serve global brands, global citizens, and local residents (I have to say, that's vision!).

 

 

 

Finally, the old advertisers of Piccadilly billboards, Coca-Cola and Samsung are looking forward to the new outdoor fixed led billboard big screen, which means they can create their own content more creatively, achieve real-time and accurate advertising dissemination, and interact effectively with consumers. Let's not talk about the exciting advertising ideas these brands may make on this screen in the future. Think about how many customers can be found in China who can be fixed in advertising space for decades? This is also a place worth pondering.