Transparent led screen leads the new fashion trend

Transparent led screen leads the new fashion trend

2017 is an important year for China to promote the construction of smart cities. With the application of new technologies such as the Internet of Things, wireless communication, big data, cloud computing, and artificial intelligence as the representative of the intellectual revolution, people's way of work, life and cognition has been gradually transformed or even remodeled and affected the manufacturing industry. The application of various smart city terminals is becoming more and more popular, and the LED smart city terminals formed by the combination of the LED display industry and smart city ecology are also gradually widely used.

As a new subdivision field of LED display, the transparent screen has not entered the market for a long time. With its trendy, beautiful and modern technology features, the transparent screen has become a new generation force in the field of LED display subdivision, which can not be underestimated. The perfect combination of transparent screen and glass curtain wall also makes its role in the commercial display market more obvious, especially in 2017. It is an important year for our country to promote the construction of the smart city, and the smart transparent led video wall screen has a prominent advantage.

With the development of outdoor LED display market in first-tier cities has gradually become saturated, how to develop the video advertising media market will become the focus of attention of many LED display manufacturers. The principle of LED transparent led display screen is to innovate slightly the lamp screen, improve the fabrication process of patch, lamp bead packaging and control system, and add hollow-out design structure to reduce the obstruction of structural components to the line of sight and maximize the perspective effect. At the same time, it has a novel and unique display effect. The audience stands at an ideal distance to watch, and the picture is suspended above the glass curtain wall. With the emergence of see through LED display screens, the application of LED screens has expanded to the two major markets of building glass curtain walls and commercial retail windows, which has become a new trend in the development of new media. Display bank, a US Market Research agency, boldly predicted in its report "Transparent Display Technology and Market Outlook" published in 2012 that the market output value of transparent display would be about 87.2 billion US dollars by 2025.

LED transparent screen is widely used in urban landmark buildings, municipal buildings, 4S automobile shops, airports and so on. It also caters to new market demand. The transparent screen has a strong light permeability, can meet the special lighting needs of installation sites, bring people a very fashionable and technological sense, and can be well integrated with the surrounding building environment. Relevant information shows that the total area of China's modern glass curtain wall has exceeded 70 million square meters, and its market potential is huge, the degree of popularity is no less than small spacing.

Due to the characteristics of its creative display, the development of a transparent screen is restricted mainly by its customization. Because of the long product cycle and the difficulty of large-scale production, the number of the transparent screen in the market is relatively small, and the market demand is very large. The huge potential of the market, the LED transparent screen market should present a hot scene, but we rarely see its "beautiful" figure in the market. The market performance in the past two years, the LED transparent screen has a greater development, but it is still not warm, the reason is still due to the characteristics of transparent products, we know, customized. It is still the characteristic of LED display screen. Its product cycle is long and its production cost is high. Because LED transparent screen generally needs to adapt to the installation environment and give special creative needs, its large-scale production is often difficult.

In addition, the LED transparent screen should enter the commercial market more widely, its high-definition display, the development trend of product permeability, and how the traditional "point spacing technology" led transparent screen to break through the high-definition display of LED display under the condition of maintaining the product permeability, there is still a long way to go. It is worth noting that the continuous fermentation of micro-LED technology in 2016 provides a development route for ultra-high-definition display in the field of LED display. In the future, it is worth exploring and looking forward to the development of transparent LED screen with micro-LED technology as a breakthrough.

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Influenced by the trend of the wisdom of the times, the market trend of innovative application of LED display screen is obvious. The transparent screen will have great space in the future, and its display technology will be further improved. Transparent LED display will be developed in the future in the following directions: first, smaller point spacing, high contrast, high gray level, high refresh rate, more delicate display screen; second, human screen interaction, the audience can stop interacting with the display screen, the advertising effect will be better, the commercial value of transparent screen will be further highlighted.

Generally speaking, the domestic LED display industry has achieved great growth in 2016. In 2017, the development of domestic LED display industry will face many opportunities and challenges. In the international market, although the development of the international market of LED display industry will encounter some obstacles, with the support of the national macroeconomic policy, the development of the whole international market can still take the form of the transparent screen as 100% of China's original products. Judging from the products launched in the existing market, the potential is huge, though. However, it is still in the initial stage of development, but as long as we make good products and keep pace with the times, the pace of expanding the territory of LED transparent led screen will gradually accelerate, and more and more application fields will be discovered.