Outdoor fixed led video wall make the stadium more digital

Outdoor fixed led video wall make the stadium more digital

The development of the Internet of Things (IOT) has also begun to enter the stadium infrastructure recently. For example, the new stadium of the National Football League (NFL) San Francisco 49er has added audio and video equipment, outdoor fixed led video wall digital signage, transportation and fare discount mobile application (App) and a large amount of network bandwidth. The Research Institute pointed out that the market scale of the intelligent gymnasium will reach 17.3 billion US dollars in 2021, among which digital billboards are the most promising.

Levi’s Stadium

Summary of Wisdom Gymnasium

Smart Stadium is not only in full swing in China, but also in the United States on the other side of the ocean. According to ASD Reports, the smart venue market will increase from $4.62 billion in 2016 to $17.32 billion in 2021, with an annual growth rate of 30.2%. This is due to the increased frequency of domestic and foreign events and government policies to promote smart building plans. Another reason is that teams or sponsors are paying more attention to fan interaction, such as NFL balls. Matches or international football matches, etc. The report also points out that in order to provide a good customer experience, smart technology must be deployed in the Smart Gymnasium. These technologies include high bandwidth networks, mobile Apps that provide playback or integrated payment systems, location and viewer mapping sensors and software, and traffic and parking solutions.

The most appropriate example to learn about smart venues is Levi's Stadium. According to IoT Solution Provider, the Levi's Stadium in California has been selected as one of the Stadium Business Awards annual venues.

Outdoor fixed led screen

According to Al Guido, the 49-member president of San Francisco, the average action time of each NFL match is only 15 minutes, and the action time of 15 minutes is obviously not enough to meet the needs of the team to interact with the audience. Therefore, the team hopes to make use of the latest stadium technology so that the audience can obtain data, playback, discounts and team merchandise and other information, in order to enrich the fans'experience and at the same time to promote the team's brand culture value-added.

The $1.2 billion Levi's Stadium covers an area of 185,000 square feet and can accommodate 68,000 seats, 165 luxury boxes and 8,500 private seats. The network line is 643 kilometers long, of which 112 kilometers are used to connect 1,200 distributed antenna systems for Wi-Fi routers.

Technological vendors assisting in the development of the stadium include Aruba Networks, Brocade, Comcast, Intel and SAP. DAS Group is responsible for building distributed antenna systems, while Sony technology is widely used in the central control center. It manages 2,000 Sony TVs and 70-inch 4K TVs in the box with images needed by two large outdoor fixed led display LEDs in the scoring area.

Background control system for outdoor fixed led sign

The network skeleton is 40Gbps, which can meet the needs of the audience. Its bandwidth is 40 times that of other venues in the United States and 4 times that of NFL venues. According to Aruba, the average Wi-Fi network traffic is 2.3TB per day, not only for thousands of video replays but also for more than 2 hours and more than 1Gbps.

In addition, the venue also has 1,700 high-tech beacons for Bluetooth use, allowing fans to confirm the direction of location with other venues or to transmit promotions and other notifications.

As for smartphones and tablets, they are developed to provide mobile tickets and parking permits, mobile meals ordering, in-house navigation and high-quality image playback of the game center and other functions. Fans can also use mobile devices connected to Levi's Stadium account managers to enter parking lots or venues or guide viewers to use the nearest distance to find toilets.

Large outdoor fixed led video wall Screen Demonstration App Interface Function

The venue also has intelligent energy functions, including green roofs on the West side, including three solar bridge connecting parking lots to the venue using hundreds of solar panels. Suppliers include NRG Energy and NRG Solar。