Small pitch led display to lead the future of led industry
Small pitch led display to lead the future of led industry
From monochrome and bicolor to full-color display, from box screen to transparent screen, from long distance and large point distance to short distance and small distance... The small pitch LED display screen has come all the way, whether in color, shape, clarity, or tolerance, all aspects are not comparable at the beginning. In recent years, with the continuous expansion of the application field of LED display, more and more diverse uses, and the rapid development of the market in the subdivision field, LED display is derived from the market of small pixel LED display, LED strip screen, LED transparent screen, LED double-sided flip display and other distinctive subdivision products. From these thriving products, we can also see that in recent years, the most obvious changes in the LED display screen is the clarity and shape, then in the next five years, what will the LED display screen become?
No.1, Outdoor Screen: Visual Stimulation into a New Ventilation
With the booming trend of outdoor advertising nowadays, it is no longer easy for outdoor advertising screens to achieve eye-catching results. Therefore, more and more media companies begin to favor super-large display carriers, forcing pedestrians around them to pay attention to them. And the most successful example is the huge LED lamp screen of Shanghai Sindan Building, which has been successfully built as a symbol of the Bund with the slogan "I love SH", and one of the most expensive advertisement screens in the world.
But such a huge advertising area is almost impossible to achieve, so media companies and advertising have also opened up new ways to pursue the cool display effect, so the trend of three-dimensional, 3D, the creative display has begun to rise. For example, the Coca-Cola Advertising Screen in Times Square, New York, which attracts much attention recently, its absolute eye-catching ability implicitly implies the future direction of outdoor advertising screen development. It is reported that the 68-foot-high, 42-foot-wide external surface dynamic device, consisting of 1760 moving LED screen posts, presents a very smooth flow effect.
Coca-Cola 3D Advertising Screen
Coincidentally, the 360-degree rotating LED experience venue screen in the United States is also such a dynamic form. And this kind of LED display with more complex and changeable motion form is obviously different from any other type of LED display in the past.
Moreover, with the increasing pursuit of the immersive and stimulating vision, the trend of combining LED stage screen with naked-eye 3D, holographic projection, induction, AR, VR and other technologies is becoming more and more obvious. Today, with the prosperity of cultural performance and the aesthetic fatigue of the audience caused by the traditional stage, the immersion and high-tech visual experience which complement each other with the program easily becomes the "new favorite" of the dance design.
No.2, Indoor Screen: Classification is More Detailed
After laying a healthy road for the indoor application market of the narrow pixel LED display screen with small spacing, enterprises and manufacturers have also taken the opportunity to launch a wide variety of display products to grab the market cake of traditional display devices. Among them, the first shot is the security screen, which is different from the traditional screen splicing defect. The advantages of seamless splicing and highlighting of small spacing products have pushed the former forward all the way. It is reported that at present, the small spacing products only replace about 20% of the spliced screen market, such as DLP, which shows that its future development is also a pleasant situation.
The small spacing TV is a "dark horse", quietly scored good results, so that the industry has to re-evaluate its market prospects. In fact, nowadays, people are particularly persistent about the display effect, especially when the traditional LCD screen is no longer fresh to consumers, the advantages of large size, high brightness and superior color reduction of the LED display make it a preferred alternative for consumers. Moreover, the demand for video conferencing, home theater and other screens is growing, which makes the market of fine pixel led display TV booming.
In addition, the application of LED display screen in the field of the commercial display is more extensive, so the products such as LED poster screen, LED mirror screen, LED advertising machine are also born. Unlike the previous general indoor display screen, these sub-products have different functions according to different display needs and different methods of use and are more conducive to the penetration of LED display in the indoor commercial display market.
No.3, Performance & Operation: Intelligent Wind
Continuous innovation and development is not only the display effect or shape of the display screen but also the corresponding control system, operation mode and other intellectual development. In the aspect of control system, from synchronous control system in the early days to asynchronous control system in recent years, to remote control and wireless control of mobile phones, etc., the control method of LED display screen changes more easily; the maintenance mode also changes from post-maintenance to pre-maintenance, and now some enterprises have introduced intelligent pre-maintenance-soft. Component control is enough, no manual violence disassembly is needed, which facilitates maintenance and protects the screen.
In addition, in the past, LED displays were mostly used in the field of outdoor large-screen display, far away from viewers, so their functional requirements mainly displayed. However, with the increasingly widespread use of LED displays and the rapid development of intelligent technology worldwide, the demand for an interactive performance of LED displays has become a matter of course. Like the LED floor tile screen, in order to achieve the better dancing effect, the interactive performance of human and screen is also necessary, and the LED induction floor tile screen also emerges as the times require.
As mentioned above, in the field of indoor commercial display, the application of LED poster screen, LED mirror screen, small pitch LED display TV and other products will be more and more widely. At present, the demand of indoor advertising machine, intelligent shopping guide, and other multi-functional service equipment is more and more prominent, which will inevitably make touch screen and other interactive functional needs more vigorous. Moreover, small spacing products often compete with LCD products, but compared with the mature touch screen technology of LCD, the technology of LED display screen in this area is relatively deficient, and undoubtedly its interaction is also in a disadvantaged position, which is difficult to meet people's demand for active access to information. Therefore, touch screen, face recognition, and other interactive performance will become one of the key points of future development.
