Outdoor fixed led billboard how does outdoor media go?
Outdoor fixed led billboard how does outdoor media go?
The development of LED outdoor fixed led billboard large screens is closely related to the prosperity of the outdoor advertising market. The development of outdoor advertising is closely related to the development of the economy. The economic situation is booming, and outdoor advertising will flourish, and vice versa.
In 2010, China's GDP surpassed that of Japan, becoming the world's second-largest economy after the United States. Under the rising tide, China has rapidly grown into the world's second-largest advertising market. In 2016, the market size of China's outdoor advertising industry reached 117.4 billion yuan, accounting for 18.09% of the advertising market size of 648.9 billion yuan. According to the statistics of the China Business Research Institute, as of the end of 2018, China's advertising business amounted to nearly 700 billion yuan. It ranks second in the world and the scale of outdoor advertising has further expanded.
In 2019, China will continue to be the largest contributor to global advertising growth, with growth exceeding US$4.8 billion, ranking first in the world.
The growth of outdoor advertising will undoubtedly promote the development of outdoor LED displays. However, in 2018, China’s GDP was 90 trillion yuan, an increase of 6.6% over the previous year, and the growth rate was the lowest in recent years. As the domestic economic growth slows down, the development of outdoor advertising has also slowed down, and the outdoor LED display market is inevitably affected.
China's LED display originated in the late 1990s, and it originated from the appearance of single and double color display screens. Until the rise of LED full-color screens, it gradually replaced the original neon lightbox advertisements. LED display finally became the most important outdoor in the city. Advertising carrier. After the Beijing Olympic Games, the development of LED outdoor display has experienced rapid growth for years. Relevant data show that in 2018, the national outdoor LED scale has shown a high-speed growth trend for nine consecutive years. It is estimated that by 2021, China's outdoor LED display scale will reach 15.7 billion US dollars (about 100 billion yuan), and the growth rate will reach 15.9% per year.
Such a huge market is a huge treasure trove for LED display companies. In order to compete for the outdoor display market, the competition among enterprises is also fierce. However, in recent years, as outdoor advertising has been rectified and cleaned up, the outdoor advertising market has been affected to some extent, and the traditional outdoor LED display market has also suffered a certain impact.
Outdoor advertising cleaning, the traditional LED outdoor fixed led screen large-screen development is blocked, but it brings opportunities for the development of LED transparent screen. Most of the LED transparent screens are attached to the glass curtain wall, or are installed in the room, and are viewed outdoors. They are favored by the market in the state of being out of the screen without affecting the overall beauty of the city. Its unique creativity and novel display effect have also injected fresh vitality into the outdoor advertising market.
However, although the outdoor LED display is affected by the outdoor advertising clearance, it provides a good development opportunity for the LED transparent screen of the subdivided product. However, the LED transparent screen has its limitations after all, and it is difficult to act as the main force of LED outdoor advertising. Regardless of the development of the situation, outdoor LED display is still the "darling" of outdoor advertising and is a very important and cool advertising carrier.
In the face of the slowdown in the growth of the outdoor LED display market, the industry competition has shown a more vigorous posture. In order to gain competitive advantage, some enterprises start with products, enhance display effects, or integrate third-party technologies to enhance competitiveness; Some take the shortest and quickest means - price cuts.
The price reduction has always been the fastest way for companies to expand their market share. However, price cuts are also a double-edged sword. Although it can allow companies to expand their market share in the short term, they squeeze profits and their growth patterns are not sustainable. And once a price war occurs, it will seriously damage the interests of the entire industry, and the result will be jade. It is because the price of war is detrimental to people, so it is deeply hated by the industry.
Faced with the slowdown in development and the increasingly fierce outdoor LED display market, companies need to change their past business models and need to innovate from products, so that people have no one, and people have new ones. The way of competition, in addition to the price advantage of the product, there is competition for quality and corporate brand.
It can be seen from the development trend of the current household LED display that the outdoor display is being standardized and functionalized. In the past, the reason why the LED outdoor fixed led display was not to be seen was that the randomness of its installation was not well accommodated in the development of the urban environment, which made it widely criticized by people. And some landmark outdoor fixed led video wall large screens not only avoid this problem but also add a landscape to the city. In the future, with the development of 5G, outdoor fixed LED sign outdoor display will usher in new development space, such as the development of a light pole screen.
Of course, the most important thing is to understand the development trend of the outdoor fixed led billboard advertising market. Nowadays, in the digital age, outdoor advertising media is gradually becoming digital. LED display as a terminal display media, how to better adapt to market development and meet the needs of advertisers. Requirements are really important. After all, for LED display companies, only by allowing advertisers to earn money can they make more money.
