Outdoor Fixed Led display increases outdoor media investment
Outdoor Fixed Led display increases outdoor media investment
According to PricewaterhouseCoopers, digital Outdoor Fixed Led display media revenue has increased by 35% since 2010 and is expected to exceed traditional outdoor media revenue by 2020. The main factors driving revenue growth are new technology blessings and advertisers' recognition of digital outdoor media.
Netflix recently spent $150 million to acquire Regency Outdoor's majority of digital outdoor media, as Netflix's marketing spending on digital outdoor media will increase by 50%, from $1.3 billion last year to $2 billion this year. Netflix wants its ads to quickly reach their target audience anytime, anywhere, anytime.
Netflix isn't the only company that looks at the value of digital outdoor media marketing. Technology companies tend to be aware of the market's trends earlier, with Apple, Google and Amazon digital outdoor advertising spending more than a year. So how does digital outdoor media attract skilled marketers? Let them allocate more budget to digital outdoor media?
Offline reach the target audience
Now, online channels have been able to meet some companies' marketing strategy plans, but marketers are beginning to face a dilemma, and the number of screens that users are exposed to is increasing. According to a survey conducted by Deloitte, a large part of the current TV viewers and mobile phone users are distracted. 29% of smartphone users say they are playing TV while watching TV; when users have more and more digital devices, The more distracting the attention is, the marketers have no way of confirming if their ads are being seen by users.
The advantages of outdoor media are displayed at this moment. Whether you are an office worker on the road or a pedestrian in Times Square, it is difficult for you to miss out on influential and creative outdoor advertising; the emergence of digital outdoor media, offline marketing The influence of marketing has increased to a higher level.
For example, Exterion Media (one of the UK's leading outdoor media companies in Europe) and the London Transport Agency, for example, built a 42-inch HD digital screen in the UK subway and added a digital outdoor media management system that is smart. Controlling digital screens and advertising needs, the monthly screen can cover 15 million office workers, and with HD screens and programmatic delivery, they have received advertising orders from Google, Netflix, O2, Disney and EasyJet.
Beyond position concept
Since digital outdoor media can attract consumers' attention, how can I confirm that the ads can reach the target users accurately?
The core of outdoor media is location-based media. Digital technology empowers third-party companies to enable digital outdoor media operators to push users who are most interested in the current scene based on data such as mobile devices, weather, traffic, and time. Outdoor advertising is no longer a single-day presentation.
More and more personalized marketing strategies are realized through digital outdoor media. After potential consumers access the advertisement through digital outdoor media, they can enhance the ROI through online secondary marketing coverage. According to the American Outdoor Advertising Association survey, the online marketing click-through rate has increased by 15% under the digital outdoor media blessing. According to the survey of the advertising company WARC, 46% of American consumers will use search engines to understand digital outdoor advertising. Advertising content.
Multi-channel measurement
In this era of data-speaking, data-measurement of advertising effectiveness is also one of the main advantages of digital outdoor fixed led display media. It is now possible to collect the single-shot repetition rate or the number of exposures of outdoor advertisements through different tools of different networks and to judge the effect of advertisements according to the behavior track of consumers.
For retailers, the traffic generated by digital outdoor fixed led sign media is a measurable data; and cinemas can use movie ticket sales to measure how many people see ads appearing on the screen within a specified time. In the future, the development of 5G and face recognition can more directly capture the user's views and consumption intentions.
Digital outdoor fixed led screen media uses exposure data to correlate with merchandise sales, allowing offline target users to convert measurable. More and more marketers are looking at the marketing value of digital outdoor fixed led billboard media. There are both big brand customers and small and medium-sized advertisers. They hope to expand the brand's volume and increase product sales through digital outdoor media.
Like other countries, China's digital Outdoor Fixed Led display media market is currently at a stage of rapid growth. With the recognition of brand owners and small and medium-sized advertisers, more and more outdoor media have joined the ranks of digital transformation, and Oling is the leader in the industry. Provide professional digital enabling solutions for outdoor media in various scenarios.
