Outdoor Fixed Led billboard give positive power to economy
Outdoor Fixed Led billboard give positive power to economy
"Night Economy" ignites a new round of consumption upgrade
Night life is the soul of the city. The richness of nightlife reflects the vitality, charm, and competitiveness of a city. In recent years, Jinan City has actively used the “night economy” to stimulate a new round of consumption upgrade potential. From the creation of the "Quancheng Night Banquet" landscape lighting project to the introduction of various cultural and travel projects to enrich the night city experience, and to the introduction of "night economy 27" and other measures, the outside world has seen the Jinan, a thousand-year-old city Stylish and energetic side.
Throughout the world, the development of the "night economy" has long been a common experience in the development of economies in major cities. Including Tokyo, Amsterdam, London and New York, there are corresponding 24-hour operating outdoor fixed led screen for the night economy. In 2017, New York City set up a nightlife office. In 2019, the department released a report showing that New York City nightlife provided the city with 196,000 jobs, $6.2 billion in wages, and $19.1 billion in economic output.
Super Landscape outdoor fixed led billboard is the core highlight of New York and Tokyo to build their own city nightlife. New York Times Square and Tokyo Ginza are immersed in tens of thousands of outdoor fixed LED sign large screens, lightboxes, signboards, and other nighttime landscapes. They are dazzling and shining, and together they add to the night economic prosperity of the two cities. This is attributed to the management of the two cities. Since the last century, it has focused on the construction of urban night economy, new landmarks, and new business districts. At the same time, it has carried out urban lighting renovation projects, which have been continuously optimized, upgraded and innovated after several decades. It is only after these famous night culture IPs and world-class night landscape scenes.
"Night economy" spawns outdoor landscape media
The commercial landscape media, which was born to prosper the night economy, helped New York Times Square and Tokyo Ginza to become the commercial “Golden Street” of the world. Domestic cities such as Shanghai, Guangzhou, and Shenzhen have also emerged with their city-themed urban lighting show and landmark landscape outdoor fixed LED video wall screens. The nighttime lighting of domestic cities is rapidly connecting with the international market.
The development of the night landscape to today has become an information carrier reflecting the prosperity of the city image and economic development. Outdoor advertising is the most important part of the commercial landscape and plays an irreplaceable role in the prosperous night landscape.
First of all, outdoor advertising integrates cutting-edge lighting technology and creative display concepts, which can better integrate advertising content with radiant and beautiful urban night scenes, and realize the dual value of urban nighttime image lighting and street guiding functions.
Secondly, large-scale outdoor fixed led sign media and centralized networked exposure will effectively enhance the communication effect of commercial brands and create stunning commercial prosperity.
In the core business district of Jinmao, Shimao Kuanli Night Market, Coca-Cola is carrying out the brand “baze”. When the lights are lit every night, the visitors enter the “Coca-Cola” brand specials immediately, from the lighting poles on both sides of the road to the indoor and outdoor installation models to the ultra-building lightboxes in the downtown area. The unified and matrixed brand layout has created high exposure and spread points.
After the Shanghai Summit in 2018, Qingdao’s urban landmark media, Qingdao Fushanwan Lighting Show, entered the commercial advertising operation stage for the first time. “With the sky as the curtain, the sea as the platform, and the city as the scene” The world's top 500 companies such as Coca-Cola, Tsingtao Brewery, China Life Insurance, Tencent, China Merchants Bank, and Jingdong Group successively “on the wall”, allowing 5.2-kilometer buildings and 53 skyscrapers to better exert their commercial value.
Chongqing Guanyin Bridge 3788 floor giant screen, is currently the world's largest outdoor LED wall screen outdoor advertising space, since its establishment, has become the "cash card" holy place in Chongqing red city! As night falls, Guanyinqiao Square is crowded with people. The square dance army of thousands of people dances in the light of the big screen, which is in harmony with the international big-name advertisement in the giant screen behind it, fully reflecting the vitality and modernization of a city!
Outdoor media helps to light up the "night economy"
Throughout these nights, where the night economy is prosperous, only with strong commercial support, urban lighting can achieve long-term and sustainable development. On the contrary, urban lighting shows that eliminate the commercial content of outdoor advertising are gradually in the night. The middle is in silence.
The outdoor media helps to brighten the night scene, promote business prosperity and brighten the night economy. Inject new vitality into the city and bring endless possibilities to life.
Today's city managers should take a positive view of the positive driving force of outdoor fixed led billboard advertising to the urban economy, guide and promote the healthy development of the industry, especially to give practitioners the opportunity to promote the conversion of old and new kinetic energy, so that outdoor advertising truly becomes a beautiful business landscape. The scenery, to play the due value for lighting the city night economy!
