Outdoor Fixed LED Billboard how to understand the advertiser
Outdoor Fixed LED Billboard how to understand the advertiser
On June 29, the first US leader meeting in Osaka broke the deadlock. The two sides agreed to restart the consultations. The US side said it would not add new tariffs. President Trump also said that the US companies are allowed to continue to sell parts to Huawei. People know that the root cause of the trade war is the relatively solid industrial division of labor and the pattern of interest distribution. It was broken by the technological revolution and industrial innovation (especially the digital economy). The wave of iterative evolution of new technologies has even overwhelmed the original forces. Scope bounds and dams. To be frank, in the face of a single market with the world's largest consumer population and the country with the most complete manufacturing system in the world, it is almost only a matter of time to shift from this already occurring tendency to an inevitable trend.
The key is that we don't make mistakes ourselves. Some commentators pointed out that perhaps external factors are difficult to control and have higher volatility, but China is best able to control its own affairs. To truly improve China’s economy and implement comprehensive and deepening reform and opening up, so that the Chinese economy can maximize its vitality in all areas and through all its extremities, it can greatly increase China’s ability to withstand external shocks and effectively shock foreign countries. Extreme pressure has forced China to make concessions. The outdoor advertising industry has a small proportion in the entire national economic system, but it is the city's Face, an "image industry" that cannot be ignored or avoided. How to make the "nerve endings" of outdoor fixed led billboard media maximize the vitality of "city image" through "advertising images" in our country with the most eyeballs in the world, and release and express all the economies of China for maximization and cheapness. The industry's brand energy and value in the field maximize the confidence of the people. It also promotes the balance of international society through the visual exchange of international brands and citizens in the outdoor space. It is contemporary technical economics that can and should be considered. Question.
Economic and trade consultations talk about the spillover of various industries and how to balance and complement each other. Competition in the high-tech field, especially in the application field, in addition to basic science, there are marketing technologies that are highly relevant to market share, the scale of application promotion coverage, and the product effect that ultimately reflects social benefits: profitability. Paying the bill is the last word. Technical economics is a good point of view (and an assessment of economic outcomes and efficiency). A manager (even a low-level official) who builds a contemporary global science and technology center city should at least have a general understanding of the rate of high-tech iterations (such as Moore's Law), the resulting cost-sharing years, and the scale of applications due to marketing ( The larger the Shanghai dialect, the more cool it is, the correlation between the cost reduction and the increase in revenue caused by the expansion of the user scale, because it can help us in the design of the system, in the slogan (such as supporting domestic products) and operations. Between, find the practical path.
For example, since the emergence of the world's first super-large outdoor fixed led screen LED building facade curtain wall in the Aurora Building in Pudong in 2003 and the subsequent Guinness record, the management department called the “Digital Media Device for Building Point Light Source Display Facilities”. Why have you seen the imitation of buildings on the Huangpu River in the past 16 years, and have not seen further innovation (even in terms of clarity)? Why is it that the locals can only be complacent about the dancing of the rough light bar screen building? The original intention of market-changing technology is not bad, but after the LED screen manufacturing industry moved to China, why did you see the latest boutique exports without seeing (or rare) the update of local outdoor fixed led display media applications (such a long time, should it be updated for generations)? We don't have to blame foreign trade companies, why do we sell good things to foreign countries? In fact, if there is such a large (applied license, that is, value) profit opportunity in China, who wouldn’t want it? Now people may wish to go back and think calmly: Is it because of the inertia of the building owners and the media industry (he can do it with me)? Or is the overall thinking of the management department not in place?
It is believed that as outdoor fixed led video wall technology advances with each passing day and domestic technology (including smart outdoor) industries need to be scaled up, some management departments will be more complicated by the practice of batch management but self-refinement. Because of the fragmentation caused by the approval, the scale advantage of China's unified market has disappeared in this field. The severely delayed management clause basically blocked the opportunity to reduce or dilute the opportunity cost of trial and error through scale, and also lost the industry. The opportunity to quickly establish (phased) group technical standards through large-scale verification. Imagine that the process of inkjet printing from introduction to domestic exports was very short. At present, the domestic standards of offline digital screens are lower than international standards (or no standards), which is one of the reasons for the lack of international competition. Therefore, in the current fierce competition for high technology, people are eager for the publicity and open management of the list of market access negative lists and administrative law enforcement authorizations. It makes sense and is not excessive. At the same time, outdoor advertising is a visual media that makes people see the impulse to shop (this is what media owners and advertisers want), not unreasonable wild objects. 5G is coming, and intelligence is inserted into the media. Establishing outdoor media innovation pilot areas or projects through planning consensus, promoting the local outdoor industry intelligence, so as to promote the establishment of technical standards and management standards in a timely manner, perhaps the most time-saving and labor-saving solutions.
In the era of high-tech catastrophe, the iterative update of technology is a must for every second. The management rules most needed in this era should have the endowment to encourage innovation and collaborative competition. In the past, the outdoor advertising management regulations still have these words, but in recent years, the documents are more and rarer (for the sake of the dawn), the industry believes that in fact, the trade war has been launched, and what "muffled" measures are immediately invalid, as the outdoor phenomenon of the world phenomenon is more It is not necessary to hide it.) Innovation requires courage, insight, and institutional tolerance. Capital is the most active factor in the market, and profit size is the most attractive incentive. The value of “innovation” must be valued, as well as the value of the “innovation” of large-scale applications to overcome the crisis and cover the trauma of the crisis. We always regard the outdoor advertising technology upgrade and the spread of energy value as the unremitting pursuit of the industry. We expect that the benefits of institutional innovation and technological innovation can cover the scars of outdoor advertising. Outdoor advertising is an industry that gives a little sunshine, which has long been proven in the early days of urbanization: it works well. We always believe that the value of the renminbi is the "people", the productivity, creativity and consumption of 1.4 billion Chinese. The release of this maximum vitality requires a clear system configuration and talent allocation in the management department. As Secretary Li Qiang pointed out recently: It is necessary to adhere to a clear track record. We believe that in Shanghai, with the spirit of “Hai Na Baichuan, Pursuit of Excellence, Enlightenment, and Atmosphere”, Shanghai must be responsible for the reform and opening up of the vanguard, and truly take on the new mission entrusted by the central government and create a new era of development and new legends in Shanghai. Shanghai, as a leading city to accelerate the process of building the Yangtze River Delta integration, can do this in Shanghai, which must continue to run the China Import Commodities Expo every year. In this trade friction, it may only be a valuable gap for suspension. It can accommodate both high-tech and low-tech outdoor fixed led billboardadvertising. In the period of the industrial iterative update, the innovation performance orientation must be paid more attention by the management department and the market and enterprise departments. Outdoor advertising is a flexible, affordable, and practical industrial character, advantage, and quantity that serves the real economy and the digital economy.
