LED display combined with emerging technologies
LED display combined with emerging technologies
The cultural tourism market has always been a major incremental market for the LED industry. Recently, the shrinking cultural tourism market under the interference of the epidemic is gradually warming up due to the adjustment of the national epidemic prevention policy. The recovery of the cultural tourism economy will also bring good news to the LED industry. In fact, LED lighting products and LED display screens have always been an extremely important part of cultural tourism projects, and a mature scenic spot can not be separated from the foil and rendering of LED lighting and LED video wall. Specifically, the application of LED screen products in the field of cultural tourism mainly includes landscape lighting, lighting show/performance show, naked-eye 3D, immersive experience space, etc. Among them, naked-eye 3D and immersive experience space are emerging hot application scenarios in recent years. On October 2, 2020, Chengdu Taikoo Li "Naked Eye 3D Spaceship" was launched. Anyone who has seen the picture of the spaceship entering the warehouse in just a few seconds can't forget it for a long time. The naked-eye 3D giant screen full of cyberpunk flavor has set off a naked-eye 3D screen craze through this application case in 2020. Over the past two years, the popularity of naked-eye 3D screens has remained steady, and first-and second-tier cities across the country have created naked-eye 3D screens that combine the characteristics of their cities to form new landmarks and boost the recovery of the cultural tourism economy. 02 XR Virtual Studio Helps Film and Television Shooting XR, called "Expanded Reality", has a strong sense of immersive experience, which can change the way people get information, experience and connect with each other, eliminate the distance of reality and "reset" the relationship between people in time and space. Based on this characteristic, XR technology is also changing the film and television, advertising, activities and other industries through the form of virtual production. Take the third season of Westworld filmed virtually by XR as an example. When creating this season, the creative team chose to use virtual production in XR studio to realize the idea that Charlotte Hale (Tessa Thompson) could see the beautiful complex outside from her office window. Finally, the creative team created the desired environment using a 50-foot-wide and 22-foot-high led curtain wall, which also has high color reproduction, low brightness and high gray technology, ultra-wide viewing angle, high refresh rate, ultra-brightness adjustment and other properties. The XR studio built successfully broke the limitations of the shooting site of Westworld, restored the shots envisaged by the creative team, and ensured the artistic height of the original film. Virtual filmmaking brings more than just previews and shots of scenes, it also opens the way for our creative imagination in the digital world. From sound film to color film, from digital synthesis to virtual reality, every technological development has brought about subversive changes in the industry. Nowadays, the vast world built in XR studio is bringing a comprehensive leap from creativity to production for film and television, advertising, activities and other industries through virtual production, and LED display, as an indispensable equipment for building XR studio, will also achieve a leap in the application market.
