Large LED Screens for Movies: What Are We Missing?
Large LED Screens for Movies: What Are We Missing?
The development of the large led screens movie market has been "accelerating". The industry predicts that there will be nearly 100,000 movie screens in China by 2025. If the LED movie screen occupies even 1% of the market share, it will bring the demand market of hundreds or even hundreds of LED large screens to the industry market every year, forming a new LED application scenario with a total scale of hundreds of millions of yuan. Especially in the market of 8K standard, high brightness 3D application, naked-eye 3D and differentiated viewing demand, LED movie screen has shown its advantages over traditional projection system. In the future, the film industry will also enter the "double carbon" concept circle, and the film screen system, as a major power consumer, will inevitably require more low-carbon environmental protection. In this regard, the high efficiency of LED system, especially the dynamic power consumption of LED screen during projection is significantly lower than the rated power, will bring the differential competitiveness under the "green" economy. "Just needed cinema line and differentiated consumer demand line", industry experts pointed out that there are at least two "market clues" to follow in the film projection market of led screen. At the same time, LED movie screens should also be "innovated" in terms of application methods and business models: For example, some enterprises envisage that the higher brightness of LED video wall for movie screen can increase the "interaction" in the process of viewing and open up a special parent-child viewing experience; hd LED display screen system can also better cope with the non-linear content movies in which the audience actively participates under the concept of future meta-universe; Or the movie auditorium can use the led screen system to develop a variety of theme activities related to movie or video vision; the lighting effect of the led screen can also increase the "advertising performance effect of the waiting time before the feature film" in the cinema.. In the mode of commercialization, the application of large-screen led movies often encounters customers'worries about the long-term stability and reliability of the product system and the pressure to invest in the initial purchase of disposable equipment. In this regard, the industry can develop a leasing and financing business model, expand the cooperation mode of LED movie screen landing, and then promote the industry to achieve more rapid development with lighter start-up funds. In short, the change of a movie screen from a large projection screen to a large LED screens will not be limited to the "picture quality experience". Instead, it should go deep into all aspects of the industry. For example, the reconstruction of standard system and industry rules, the innovation of business model of brand-new cinema line business and equipment market, etc. 4k LED screen for movie is not only a "new product, new technology", but also a "fulcrum of industry upgrading". Promoting the "win-win" development and innovation of the cinema line market and the LED large screens industry through this new technology is the future pattern that the industry most wants to see.
